Medium Brown is perfect for me. I was worried about finding the right shade, but the color guide is really well done.

At 28, I felt so self-conscious about my hair loss. I tried powders and sprays, but nothing really worked. I gave this cream a shot, and it actually holds. Most importantly, nobody notices. I'd recommend it to anyone dealing with thinning hair.
My hair loss was making me look much older. After trying this cream, I started feeling like myself again. I'm really happy with the results.
Every morning I'd check the same spot in the mirror, and it always seemed to look worse. Since I started using this cream, I don't obsess over it anymore. It sounds small, but it made a huge difference for me.
Incredible results. The cream held for 10 full days without any touch-ups... even after several washes the effect is still there. Easily the best product I've tried.
My hair loss had become a real source of stress. On my barber's advice I tried this cream and honestly it's the best thing I've ever done for my hair. 100% recommend.
Why Traditional Hair Concealers Fall Short
Fuller-looking hair shouldn't mean dealing with a messy, uncomfortable or unnatural finish.
Messy When Wet
Some temporary formulas can run, transfer or become noticeable when exposed to moisture.
Powdery Finish
Loose fibers and powders may leave visible residue instead of blending naturally with your hair.
Heavy Texture
Certain products can leave hair feeling stiff, sticky or difficult to style.
See the Difference
Natural-looking coverage in minutes.
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After
Designed for Different Thinning Areas
Whether you're covering a wider part, visible crown or sparse-looking areas, the formula blends with your hair for natural-looking coverage.
Crown Thinning
Helps reduce the visible appearance of scalp.
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After
Hair Whorl
Creates a fuller-looking finish around the crown.
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After
Patchy-Looking Areas
Helps visually blend sparse-looking spots.
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After
Wide Part
Helps make the part line appear less noticeable.
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After
The numbers don't lie
saw an immediate hair density improvement from the very first use
reported a completely natural, undetectable result
confirmed waterproof hold through rain, sweat and showers
Our Formula vs Others
Brands
Frequently Asked Questions
Customer Reviews
Customer photos
Takes 2 minutes to apply. I can't believe you can improve the look of thinning areas that quickly in the morning.
I'm 29, but my thinning temples made me look 40. My barber actually asked what I'd done differently after seeing the results.
I used hair powders for 2 years. The first drop of rain would ruin everything. This cream actually stays in place, even after a workout or getting caught in the rain.
I was so embarrassed about my hairline that I'd avoid group photos. Since I started using this cream, I don't even think about it anymore... sounds silly, but it genuinely changed my everyday life.
I'd stopped going to the pool with my kids because I was too embarrassed. This cream holds up in water... I went back swimming last weekend. Might not sound like much, but for me it was huge.
I work in an open office and always panicked about someone noticing my scalp under the fluorescent lights. That stress is gone since I started using this cream.
100% recommend.
I sweat a lot when I work out. Powders were a disaster. After an hour at the gym, everything still holds. Impressive.
I had a job interview the week after my first order. Walked in with my head up for the first time in a long time.
Been using it for 3 weeks and honestly it's exactly what was promised. No bad surprises.
No residue on the pillow, no residue on my shirt collar. First thing I've ever used without being scared of ruining my clothes.
My mom looked at me and said I looked less tired. She doesn't know what I'm using. Best compliment possible.
Only one downside... I wish I'd found this sooner. Years of powders for nothing when this cream already existed.
Skeptical at first because I'd already wasted money on stuff that didn't work. But this is different... genuinely different.
I was 27 when I started losing my hair. It ate away at my confidence for 3 years. After a week of using this cream, I finally felt like I had that confidence back.