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  4.9/5 · (1,243) 

LOVILDS Soft Lipstick

LOVILDS Soft Lipstick

Excellent 4.9 19,544 Reviews
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200,000+ orders shipped
Based on fulfilled orders.
  • check_circle Adapts to your natural lip tone
  • check_circle Comfortable, long-lasting wear
  • check_circle Doesn't settle into fine lines
  • check_circle Lightweight & nourishing
Regular price $36.95
Regular price $36.95 Sale price
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LOVILDS Soft Lipstick
Regular price $36.95
Regular price $36.95 Sale price
SAVE Sold out
Selling out fast

Due to high demand, limited quantities available

89% sold Ends in 00:12:41

Aloe Vera - soothing hydration. Copper Minerals - visible fullness. Vitamin E - antioxidant defense. pH-Reactive Pigment - your natural rose. Amino Acid Network - lasting comfort.

It bonds to your lips instead of sitting on top — so it stays through coffee, meals and talking. No print on your cup.

No. LOVILDS uses warm-toned pigment modifiers — terracotta and berry — engineered to develop into your natural rose. Never neon.

No. The color develops inside the lip instead of sitting on the surface — there's nothing to creep into fine lines.

A full 90-day money-back guarantee. If you're not satisfied for any reason, just email us and we'll refund every penny.

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Marion J.

I have mine. I love it. My lips look so natural. Have had no one say anything but they sure look at me. I usually don't wear any makeup

Like·Reply·2d
113
Linda A.

Have a couple of tubes of this wonderful lipstick and gave one to a dear friend. The lipstick is very moisturizing and love the color. Natural looking and you won't look overly made-up.

Like·Reply·2d
142
Grentchen MS.

I received 4 tubes today. The gold tube is very nice. My shade turned my lips a shade of pink!!

Like·Reply·2d
76

Your Perfect Shade in 3 Simple Steps

Apply → Transform → Glow
1
APPLY

Glide the crystal-clear formula across clean lips.

APPLY
2
TRANSFORM

Watch it bloom into your ideal shade within 60 seconds.

TRANSFORM
3
GLOW

All-day comfort with a color that enhances your natural beauty.

GLOW

Why Smart Women Choose LOVILDS

No Feathering

Advanced botanical base prevents bleeding and migration into fine lines.

Deeply Nourishing

Aloe vera, vitamin E and copper minerals repair and hydrate from within.

Plumping Effect

Copper minerals and amino acids create fuller-looking, softer lips.

Before and after lip appearance

Age-Appropriate Color

pH-reactive formula creates sophisticated shades that flatter mature skin.

8-Hour Wear

Long-lasting without drying, flaking, or constant touch-ups.

Line-Smoothing

Fills and blurs fine lines for a youthful appearance.

How We Compare

LOVILDS
Others
Settles Into Lines
Age-Appropriate Shades
Hydration
Plumping Effect
All-Day Comfort

Your Questions Answered

Aloe vera, copper minerals, vitamin E, pH-reactive pigment and amino acid network.

LOVILDS is specifically formulated for mature lips. Our pH technology actually works better on mature skin, creating sophisticated, age-appropriate shades.

No. Because LOVILDS develops inside the lip instead of sitting on the surface, there's nothing to creep into fine lines.

Our warm-toned pigments are calibrated to create age-flattering shades — never neon, never garish. And if you're not happy, your 90-day refund covers it.

Actually the opposite. LOVILDS is built on aloe vera, vitamin E and an amino acid network. Most customers report their lips feel better after wearing it than before.

Never. Many of our most satisfied customers are in their 60s, 70s and beyond.

Yes. The color develops inside the lip — nothing to migrate. No more bleeding into the lines around your mouth.

LOVILDS uses premium warm-toned pH-reactive pigments plus a botanical base — the color flatters mature skin while actually improving lip condition.

Yes. The pH tech works with your unique chemistry. Whether you're porcelain or deep, the color harmonises with your undertones.

Yes. The copper minerals and amino acid network help lips look firmer, fuller and more youthful.

Full 90-day money-back guarantee. If it doesn't meet your expectations, simply email us within 90 days for a full refund. No questions.

Why LOVILDS Works When Others Don't

Where every day brings confidence.

4.9
★★★★★
Based on 1,243 verified reviews
Color Personalisation
4.7
Hydration & Comfort
4.9
Long-Lasting Wear
4.4
Natural Ingredients
4.5
Value for Money
5.0
Customer review photo
★★★★★

I really love how this color pops. I don't usually wear lipstick, but I have been refreshing this one all day. I love it!

P
Patricia R.
✓ Verified Customer
Customer review photo
★★★★★

The lipstick is great. Love the container of the lipstick.

N
Nancy B.
✓ Verified Customer
★★★★★

Love the lip color

K
Karen S.
✓ Verified Customer
Customer review photo
★★★★★

Absolutely love this product. Does exactly as described. Gave one to my sister. She loves it also.

D
Deborah W.
✓ Verified Customer
★★★★★

Lives up to the hype

S
Susan M.
✓ Verified Customer
Customer review photo
★★★★★

It works as advertised - like it so far

S
Sandra T.
✓ Verified Customer
Customer review photo
★★★★★

I love it! I let a friend and my sister try it and all 3 of us had different colors! It really works!

C
Cynthia L.
✓ Verified Customer
Customer review photo
★★★★★

Very true lovely feel

L
Linda H.
✓ Verified Customer